Moss Appeal created a "first" for the cable/satellite ad sales industry by
launching DIRECTV's Ad Sales team on the social web. This comprehensive
program included Twitter, a comprehensive Facebook page with two custom apps
to introduce the sales "family," and an interactive custom game with a viral
"Bobble Yourself" component to help drive awareness of the company's new
online media kit. The web site achieved record high levels of unique
visitors, and Facebook traffic increased 450%, and many executives were made
into virtual bobbleheads!