For the TV Guide
2005 Upfront, produced with C2 Creative, ad agency executives
were encouraged to engage with the media brand via a B:B Sweepstakes,
portable online trivia games available before sales presentations,
and a microsite which revealed additional prizes. The Upfront
and related elements were themed to extend awaress for TV
Guide's red carpet coverage.
Please click on the Case Study categories at left to review
samples of our work.